Louth Tractors understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website, louthtractors.co.uk (“Our Site”) and will only collect and use personal data in ways that are described here, and in a manner that is consistent with our obligations and your rights under the law.
1. Definitions and interpretation In this policy, the following terms shall have the following meanings:
a. “Account” means an account required to access and/or use certain areas and features of Our Site;
b. “Cookie” means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 13, below;
c. “Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;
d. “personal data” means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to Us via Our Site. This definition shall, where applicable, incorporate the definitions provided in the EU Regulation 2016/679 – the General Data Protection Regulation (“GDPR”); and
e. “We/Us/Our” means Louth Tractors, a trading name of AW Smith (Farm Machinery), a limited company registered in England under company number 05094018, whose registered address is Home Farm, Withcall, Louth, Lincolnshire, LN11 9RL.
2. Information about us
a. Our Site is owned and operated by Louth Tractors, a trading name of AW Smith (Farm Machinery), a limited company registered in England under company number 05094018, whose registered address is Home Farm, Withcall, Louth, Lincolnshire, LN11 9RL.
b. Our VAT number is GB106215360.
c. Our Data Protection Officer can be contacted by email at email@example.com, by telephone on 01507 605441, or by post at Tattershall Way, Fairfield Industrial Estate, Louth, Lincolnshire, LN11 0HH.
3. What does this policy cover?
4. Your rights
a. As a data subject, you have the following rights under the GDPR, which this Policy and Our use of personal data have been designed to uphold:
- The right to be informed about Our collection and use of personal data;
- The right of access to the personal data We hold about you (see section 12);
- The right to rectification if any personal data We hold about you is inaccurate or incomplete (please contact Us using the details in section 14);
- The right to be forgotten – i.e. the right to ask Us to delete any personal data We hold about you (We only hold your personal data for a limited time, as explained in section 6 but if you would like Us to delete it sooner, please contact Us using the details in section 14);
- The right to restrict (i.e. prevent) the processing of your personal data;
- The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation);
- The right to object to Us using your personal data for particular purposes; and
- Rights with respect to automated decision making and profiling.
b. If you have any cause for complaint about Our use of your personal data, please contact Us using the details provided in section 14 and We will do Our best to solve the problem for you. If We are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.
c. For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.
5. What data do we collect?
c. job title;
e. contact information such as email addresses and telephone numbers;
f. demographic information such as postcode, preferences, and interests;
g. IP address;
h. web browser type and version;
i. operating system;
j. a list of URLs starting with a referring site, your activity on Our Site, and the site you exit to;
6. How do we use your data?
a. All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under the GDPR at all times. For more details on security see section 7, below.
b. Our use of your personal data will always have a lawful basis, either because it is necessary for Our performance of a contract with you, because you have consented to Our use of your personal data (e.g. by subscribing to emails), or because it is in Our legitimate interests. Specifically, We may use your data for the following purposes:
- Providing and managing your Account;
- Personalising and tailoring your experience on Our Site;
- Supplying Our products and services to you (please note that We require your personal data in order to enter into a contract with you);
- Replying to emails from you;
- Supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time through the following methods:
i. Visiting this Mailchimp page
ii. Emailing firstname.lastname@example.org and requesting to opt out
- Market research;
- Analysing your use of Our Site and gathering feedback to enable Us to continually improve Our Site and your user experience;
c. With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email, telephone or post with information, news and offers on Our products and services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.
d. Third parties whose content appears on Our Site may use third party Cookies, as detailed below in section 13. Please refer to section 13 for more information on controlling Cookies. Please note that We do not control the activities of such third parties, nor the data they collect and use and advise you to check the privacy policies of any such third parties.
e. You have the right to withdraw your consent to Us using your personal data at any time, and to request that We delete it.
f. We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected.
7. How and where do we store your data?
a. We only keep your personal data for as long as We need to in order to use it as described above in section 6, and/or for as long as We have your permission to keep it.
b. Some or all of your data may be stored outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). You are deemed to accept and agree to this by using Our Site and submitting information to Us. If We do store data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the GDPR.
c. Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure data collected through Our Site.
d. Steps We take to secure and protect your data include:
- Making sure your connection to our website is secure
- Making sure that internal access to all personal information we hold is held securely through reasonable measures.
8. Do we share your data?
a. Subject to section 8.2, We will not share any of your data with any third parties for any purposes.
b. We may sometimes contract with third parties to supply products and services to you on Our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising, and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law.
c. We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.
d. We may sometimes use third party data processors that are located outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). Where We transfer any personal data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the GDPR.
e. In certain circumstances, We may be legally required to share certain data held by Us, which may include your personal data, for example, where We are involved in legal proceedings, where We are complying with legal requirements, a court order, or a governmental authority.
9. What happens if our business changes hands?
b. In the event that any of your data is to be transferred in such a manner, you will not be contacted in advance and informed of the changes.
10. How can you control your data?
a. When you submit personal data via Our Site, you may be given options to restrict Our use of your data. In particular, We aim to give you strong controls on Our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails and at the point of providing your details).
b. You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.
11. Your right to withhold information
a. You may access Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.
12. How can you access your data?
a. You have the right to ask for a copy of any of your personal data held by Us (where such data is held). Under the GDPR, no fee is payable and We will provide any and all information in response to your request free of charge. Please contact Us for more details at email@example.com, or using the contact details below in section 15.
b. – Functionality cookies
c. – Persistent cookies
d. – Session cookies
e. – Strictly necessary cookies
f. – Targeting cookies
g. – Third party cookies
h. The following third party Cookies may be placed on your computer or device:
- Facebook (https://www.facebook.com/policies/cookies/)
- Google (https://policies.google.com/technologies/types)
- LinkedIn (https://www.linkedin.com/legal/cookie-table)
- Twitter (https://help.twitter.com/en/rules-and-policies/twitter-cookies)
i. Our Site uses analytics services provided by Google Analytics and other similar companies as implemented from time to time. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.
j. The analytics service(s) used by Our Site use(s) analytics Cookies to gather the required information.
k. Other cookies may be set by services used on this website and this document will be updated to reflect this from time to time.
14. Cookies consent and control
a. Before Cookies are placed on your computer or device, you will be shown a notification bar in the header of the website requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. If you do not consent to us placing Cookies in your browser you must leave Our Site immediately.
b. In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed.
15. Contacting us
b. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 12, above).